Ask ten marketing professionals to define their field, and you’ll get at least ten different answers. Dr. Philip Kotler (the guy who literally wrote the book) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Jake Heimark is well prepared to enter the cannabis marketplace thanks to a two-year stint on Facebook’s risk management team. Working with a giant like […]
Jake Heimark never really smoked pot. Even now, as Heimark launches the second product from his marijuana edibles company, Plus, he indulges only when testing […]
PlusGum.com – Plus Products is a suite of premium products, the first of which is Plus Gum. We “cracked” the riddle of infusing gum with […]