Over the past three decades, Heidi has consulted with 200+ technology start-ups and growth stage companies from the US, Europe and Asia. She is active in the cannabis community as a member of Women Grow, and supports women (and men) in educating the market about emerging cannabis businesses. Her clients appear in top-tier, mainstream-media outlets including ABC-TV, Businessweek, Forbes, Los Angeles Times, Newsweek, New York Times, Time Magazine, USAToday and The Wall Street Journal, and in target-right online news outlets like Engadget, gizmodo.com, Mashable!, MSNBC.com, and TechCrunch. She is also an expert in social media, blogging and new media. In 1997, Heidi introduced the first plasma flat-screen televisions in the U.S., working closely with Fujitsu, Hammacher Schlemmer, and Starbucks. Heidi has a Bachelor of Arts degree from the University of California at Santa Barbara. Her passions also include creating raku (a Japanese technique of ceramic firing) and high-fired pieces of ceramic art. She lives and works in the middle of San Francisco, where she grew up.